Kairali Group forges JV with Country Club for developing spas

Spa and Massage Treatment

Spa and Massage Treatment

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Kairali Group forges JV with Country Club for developing spas

The news of Kairali Ayurveda Group’s new joint venture with County Club India Ltd. was published by the TravelBiz Monitor. TravelBiz Monitor is a fortnightly news magazine reporting on and for the Indian travel and tourism industry. This magazine has a holistic focus to streamline news and analysis relevant to this industry in a crisp format. The magazine combines a range of current news stories across each of the industry's verticals, backed by analysis and perspective. .

Kairali Group forges JV with Country Club for developing spas

In order to augment their growth in India, Kerala based Kairali Group of Resorts and Spa is expanding its network with a Joint Venture (JV) with Country Club India Ltd. (CCIL). The first spa through this JV is scheduled to open on October 2, 2007 in Hyderabad. The other cities targeted through this venture are Chennai, Bangalore with other key destinations being identified currently. "In this JV CCIL will provide the infrastructure and we will set up the spa, which they will manage. The agreement is one of profit sharing," says Ram Mohan, Vice President Marketing & Public Relations, Kairali Group of Resorts and Spa. By this year, Kairali Group is targeting about five to six spas and by the end of 2008 the aim is to have a total of 20 spas.

 

The Group is targeting the middle and lower income group as their target audience. Information Technology (IT) is also a potential market, which the Group is planning to target. "We also do stress management programmes for corporates, specially the IT sector at their campus and also invite them to our centres," explains Mohan. Apart from this, Kairali`s flagship centre in Khajurao, Madhya Pradesh is undergoing expansion. They are adding 20 more cottages to the existing property of five cottages. The centre will be ready with the new cottages by February 2008. On international front, Kairali is setting up about 10-12 franchisee outlets in markets like Germany, UK, Russia and USA. Globally, the Group is open to any company willing to open a spa and Ayurvedic health centre.

 

Published on : September 29, 2007