Posted By Gita Ramesh
posted on Sat 11 Apr 2015 at 02:00 PM
A Rare Interview by Gita Ramesh on
Gita Ramesh, Joint MD, Kairali Ayurvedic Group’s interview on
the Franchisee model of the Kairali was
recently featured by Franchisee India. Franchise India is the best platform in the whole of Asia that offers the latest updates on new franchise
opportunities, franchise expansions, launches and more that is of any interest
to the franchising world.
Gita Ramesh, in a rare interview with TFW Bureau said that if
anyone wants to start a business in Ayurvedic industry, Kairali Ayurvedic Group
could be a good answer as Kairali is present in all spheres of Ayurveda from
spa and centres to product and in very open about the franchisee expansion
Ayurvedic remedies for
a booming business
Tags: Kairali Ayurvedic Group,
kairali franchise, Kairali in India, Gita Ramesh Kairali
Gita Ramesh, Joint MD,
Kairali Ayurvedic Group
If you want to start a
business in Ayurvedic industry, Kairali Ayurvedic Group could be a good
answer. From Ayurvedic spa and centres
to products, the group is present in all spheres. To reach the market widely,
the company is extending its arms via franchise route. Joint Managing Director
of the Group, Gita Ramesh opens up about its venture with TFW Bureau in an
Share your company's brief profile.
Kairali Ayurvedic Group
has been founded on authentic Ayurvedic medicine and philosophy, delivering
high quality natural Ayurvedic therapy by providing luxury Ayurvedic
therapeutic massages/spas for last 25 years.The group is also into Ayurvedic
medicines and healing centres. We have signature Ayurvedic health retreat and
multiple award winning hotels and spa centres. The Ayurvedic Healing Village is
one of the leading Ayurvedic health retreats in Asia, and among the best
wellness centres in the world. Post recommendation by qualified doctors, The
Ayurvedic massages at the Kairali Ayurvedic Group’s resorts and centres work on
the individual’s body types whether it is vata, pitta and kapha. Keeping in
mind their availability, even the food prepared is from recipes which provide
both nutritional and medicinal values.
How is the Ayurvedic market in India at present?
Ayurvedic market is
growing at a very steady rate, and also the encouragement from ministry is
growing strong and it’s being highlighted.
What different are you doing from your competitors?
We are a one-stop
solution for Ayurveda. Everything is sourced internally from equipments to
products. We are structured and organised.
Expectations from the government.
With the positive
mention of Ayurveda in Prime Minister Narendra Modi's speeches and the
simultaneous action in the ministry, we are hoping for a substantial increment
in terms of budget allocated to Ayush and all the relevant ministries and
departments to promote India as the land of Ayurveda, with a strong focus on
research and cementing Ayurveda’s credibility globally. Also the focus should
be on increasing international arrivals in terms of medical tourism through
alternative therapies like Ayurveda.
What challenges do you face in the Ayurvedic market?
We don’t find it tough about the use
of Ayurvedic products, because people are quite educated and now-a -days
globally people are accepting Ayurveda.
What are your expansion
plans through franchise model?
We are planning to open 12 centres
globally, and six centres are already in pipe line. We are operating under
management contracts for two more new resorts.
1800- 2000 sq ft
Rs 40 lakh onwards
34% @ 30% occupancy level
Published on : March 27, 2015