Mr. Abhilash K. Ramesh De-mystifies the Secret Behind the Existence of Kairali to FHRAI Magazine

mr.abhilashk.rameshonfhraimagazine

mr.abhilashk.rameshonfhraimagazine

Image: mr.abhilashk.rameshonfhraimagazine

Kairali Ayurvedic Group is a centenarian brand, delivering top-class Ayurvedic services. With its four ventricles as its pillars, it carries forward the different tasks taken up by the different divisions. Kairali-The Ayurvedic Healing Village is one of the most extravagant and luxurious divisions of Kairali and also is a great contributor to their revenue. With the goodness of organic food, beautifully designed villas for accommodation, various therapies for rejuvenation, numerous de-stress package, ayurvedic products and the treatment of various health concerns like PCOD or PCOS, this wellness centre calls for a visit to Palakkad, Kerala.

FHRAI Magazine in its August edition took a coverage on The Ayurvedic Healing Village which was shared by Mr. Abhlilash K.Ramesh, the Executive Director of Kairali Ayurvedic Group.

"Abhilash K. Ramesh
Executive Director
Kairali Ayurvedic Group

CUSTOMISED TO REQUIREMENTS

Being intact with nature, the Ayurvedic Healing Village provides an endless list of USPs, everything being personalised and customised according to the body requirement of each guest. The food provided here is 100 per cent organic. Every ingredient used is grown in-house along with products and medicines. It has its own state-of-the-art setup for medicines and products just 40 kms from the resort, and most of the food ingredients are grown at the property or around it. 

ON AN UPWARD SWING

The Ayurvedic Healing Village is steadily rising with a year-on-year growth rate recorded at 16 per cent. A total of 30 villas are available accommodating 60 people at once, with single occupancy average room rate being `15,186 while the ARR for a double room is `16,256. RevPAR for single and double occupancy moves between `8,000-10,000. Though demand for Ayurveda is high throughout the year, the most demanding months are November to February.

RISE IN DOMESTIC GUESTS

The domestic contribution has risen astonishingly from 28 per cent in 2015-16 to 46 per cent in 2016-17 and 2017-18. The majority of domestic clientele belongs to the upper section of the society of the age group of 38 plus. Of our international clientele, the majority of our guests are European with more than 50 per cent belonging to Germany or German-speaking provinces. This number is followed by the French-speaking and guests from Canada, US, Russia, Japan, and the Middle-East.

DISTILLING COMPLEX MALADIES

Today's era has become more of a mechanised era with so much dependence on technology. We all are slowly disconnecting ourselves from our body, especially the millennial section of the society that is driven by work goals and adapts to unhealthy eating habits. Most of our guests who are in their late 30s and early 40s suffer from imbalances in the cardiovascular systems, increase in cholesterol, and high sugar levels. Women in that age group have the highest number of PCOD or PCOS, ageing problems, poor digestive system, and even pregnancy related troubles as the stress level is too high and tends to wear down the systemic level of the body. Unequivocally speaking, Ayurveda shines in its capacity to distil a host of complex maladies into an elegantly simple collection of qualitative patterns, which help illuminate a clear path towards healing stress for each individual. Our rejuvenation and de-stress package is high in demand throughout the year and is mostly availed by millennials.

A BUSINESS OPPORTUNITY

The wellness industry is a well-developed ecosystem in India that has so far witnessed a compound annual growth rate of 12 per cent. Globally, speaking, since 2013, more than 16,000 spas have been added in one year itself and in just two years, a high jump of 11 per cent was seen in a number of spas and resorts. The wellness industry is set to achieve a `150,000 crore turnover by 2019-20. A report by FICCI has described the wellness industry to be one of huge business opportunity."